Sam Bartlett is Co-Founder and CEO of Sonfire Media. A noted authority in the areas of leadership, team building, communication, and how to provide legendary customer service, Sam has provided on-site training for numerous school districts, Fortune 500 companies, and government agencies. Participants consistently rank his workshops as “the best they have ever attended.”

Before assuming his current position, Mr. Bartlett was the CEO of Family Friendly Schools and Engage! Press, a leader in the development of Family Engagement programs for schools. Prior to that appointment, Sam was the CEO of Digital Juice, Inc., a recognized leader in 3-D animation and interactive media. Mr. Bartlett led the company to a record-breaking 300 percent growth his first year by focusing on Customer Service and building a High-Performing Team. Sam lives in Virginia with his wife, Linda, and their five children.


Vie Herlocker is Co-Founder and the Executive Editor for Sonfire Media. Her professional affiliations include: Christian Proofreaders and Editors Network. American Christian Writers, Christian Writers Fellowship International, American Christian Fiction Writers , JoyWriters , Capital Christian Writers, C.L.A.S.S., and is a certified member of the Christian Editor’s Connection (CEC).

Vie has published in magazines, collections, and co-authored or ghosted two non-fiction books.Her personal editing mission statement follows:

My desire is to encourage and mentor other writers as they develop the skills needed to answer their call to write. Each manuscript entrusted to me is a gift from God that I nurture with respect for the author and his or her voice, while moving the writing to publication quality.

~ Vie Herlocker, AKA “The Book Mama”

Larry Van Hoose
Co-Founder and Creative Director, Larry’s college degree is in commercial photography, but he quickly gained valuable experience and skills in graphic design and art direction while operating an architechural photography business based out of Tempe, Arizona. Larry now oversees the creative and book design, technology, and corporate communications for Sonfire.

In addition to being an avid long-distance runner, Larry enjoys outdoor sports including kayaking, fishing, and hunting. Together with his beautiful wife Trina, they have four grown children and live in the Blue Ridge Mountians, just a stone’s throw from the scenic Blue Ridge Parkway and the Virginia-North Carolina border.


Mathew Evers is Sonfire’s Accountant and the newest addition to the Sonfire team.

Matt is an avid outdoorsman and hunter and lives in Galax, VA.