Sam Bartlett is Co-Founder and CEO of Sonfire Media. A noted authority in the areas of leadership, team building, communication, and how to provide legendary customer service, Sam has provided on-site training for numerous school districts, Fortune 500 companies, and government agencies. Participants consistently rank his workshops as “the best they have ever attended.”

Before assuming his current position, Mr. Bartlett was the CEO of Family Friendly Schools and Engage! Press, a leader in the development of Family Engagement programs for schools. Prior to that appointment, Sam was the CEO of Digital Juice, Inc., a recognized leader in 3-D animation and interactive media. Mr. Bartlett led the company to a record-breaking 300 percent growth his first year by focusing on Customer Service and building a High-Performing Team. Sam lives in Virginia with his wife, Linda.


Larry Van Hoose
Co-Founder and Creative Director, Larry’s college degree is in commercial photography, but he quickly gained valuable experience and skills in graphic design and art direction while operating an architectural photography business based out of Tempe, Arizona. Larry now oversees the creative and book design, technology, and corporate communications for Sonfire.

Larry enjoys outdoor sports including kayaking, fishing, and hunting. Together with his beautiful wife Trina, they have four grown children and live in the Blue Ridge Mountains, just a stone’s throw from the scenic Blue Ridge Parkway and the Virginia-North Carolina border.